The Market Opportunity for Selling Legal Forms

The U.S. is by far the largest market for legal services in the world. 50% of middle income households in the U.S. have at least one legal problem per year and the market for personal legal services is estimated at $43 billion.


However, this figure does not include the value of under-served consumers. Many people handle their legal matters themselves – or don’t handle them at all due to the high cost of lawyers and a lack of accessibility. The size of this latent market is estimated at $45 billion, giving a total market size of $88 billion.

Recent years have seen the emergence of a growing $664 million self-help publishing industry for documents and contracts.

This represents just a fraction of the unaddressed market and revenues available to players who can enter the space and meet the demands of consumers and small business.

The time is perfect for a new technology model for individuals and small businesses; one that is self-service with lower fixed fees and high margins for providers.

SLF’s technology offers a significant competitive edge in this market, providing state-specific, attorney-drafted legal forms and documents for consumers and small businesses directly over the Internet at very low cost.

Legal Document Assistants

If you are a Legal Document Assistant serving the public directly, our SmartLegalForms Platform will increase your productivity and profit margins and insulate you from charges of the unauthorized practice of law from the organized bar.

Other Law Related Professionals

Tax preparation professionals, real estate brokers, financial planners, title professionals, insurance brokerage professionals seeking additional sources of income will find that our SmartLegalForms platform is easy to implement and manage.

If you would like a free consultation to learn more about how your organization can offer a legal documents service contact us or complete this form: